Poor Motivation

Physical Communication Cognitive Behavioural / Emotional

Motivation is a person’s reason for doing something and an enthusiastic person is said to be well motivated. After a brain injury some people do not feel enthusiastic about anything. They may lack any drive and be unable to initiate anything of their own accord. They may not want to do anything and may not want to leave the house. They may ‘channel surf’ in front of the television, or wander about aimlessly. Other people may appear to want to undertake a particular activity but be unable to get beyond an inability to plan and initiate the activity. Difficulties with an ability to initiate or start activity, and the ability to keep going to finish an activity or task is called adynamia.

Poor motivation can be very frustrating for friends and family and can lead to social isolation for the person suffering the brain injury. People may think that the poor motivation is due to ‘laziness’ rather than due to the effects of the brain injury.

Introducing a structured routine is a good way try to get the person to participate in, and complete activities and tasks. A structured routine decreases demand on memory and thinking skills. Checklists and prompts, for example on a mobile telephone, may assist as well as breaking down tasks into smaller steps that are easier to achieve. In more serious cases one to one support can help to ensure the person maintains focus and motivation to complete tasks.

A person is more likely to have motivation to complete a task if it is something they enjoy doing. Try to find activities that will appeal to the person with the brain injury that may be in relation to previous hobbies or something new they may want to try. Conversely, it may not be a good idea to try to get someone to do something they did not enjoy or want to do before the brain injury.

Consider alternating some less enjoyable tasks with more enjoyable tasks to maintain motivation. They can be considered as a ‘reward’ for completing the less enjoyable tasks. Offer choices in activities and participation in decision making to ‘engage’ the person in their activities. Knowing the person and their likes and dislikes is key to rediscovering motivation. The more positive and motivated you are, the more likely that the person with the brain injury will also be positive and motivated.


"Children and young people have poor social competence post brain injury due to reduced cognition, executive functions, and emotional control. As a result they are twice as likely to have mental health issues in the future"
James Tonks; University of London
"Parent-supported interventions after paediatric ABI bring reductions to the cost to society"
Eric Hermans; Netherlands
"Too often children and young people with ABI are discharged from hospital without specialist brain support that they and their families need to overcome lifelong challenges"
Andrew Ross; former Chief Executive of the Children's Trust
"We are medical practitioners. The real experts are the parents. Over the last 35 years they have taught me everything I know"
Lucia Braga; Brazil
"More play increases brain plasticity and makes for better recovery post brain injury"
Professor Bryan Kolb; Canada
"We need to harness the power of brain plasticity for treating children and young people with brain injury, especially at the key ages of 0-3 and at ages 10-16"
Professor Bryan Kolb; Canada
Child 1 - Aged 14 and 3 years after a traumatic brain injury
2019 2020 Change
REASONING 301/800 426/800   +  125
MEMORY 181/800 304/800   +  123
ATTENTION 463/800 573/800   +  110
COORDINATION 47/800 309/800   +  262
PERCEPTION 158/800 374/800   +  216
"Often families don't have the financial capability to access services. We need to rethink how we deliver neuro-rehab services to children and young people"
Vicki Anderson; Australia
"Strength-based family intervention after pediatric ABI is essential. Parents need to be equipped with the skills to cope and advocate for the child."
Caron Gan; Canada
"Rehabilitation interventions can lead to positive outcomes for children and their families if delivered in the familiar home environment and applied to everyday situations"
Cerebra; United Kingdom

OUR MISSION: To work to remove inequalities for children & young people affected by acquired brain injury; and provide effective support to their families that makes a real difference to their lives.

Council for Disabled Children Community Funded Charity Excellence Lottery Funded Youth Foundation BBC CiN